The importance of offering personalised experiences to travellers is rising all the time. Increasing sophistication being shown by airlines in their approach demonstrates how crucial personalisation now is within the travel sector. TMCs and OTAs must ensure they are not left behind.
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During the last 30 years, the process of selling airline seats has remained largely unchanged. So it raised some eyebrows when the International Air Transport Association (IATA) revealed plans to launch its New Distribution Capability (NDC) back in 2012.
Today, however, the NDC is beginning to gain traction, addressing the industry's distribution limitations, and enabling more efficient communication between airlines and TMCs.
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Artificial intelligence has been used in the broader travel industry, particularly in transport and accommodation, for many years. But what use, if any, can AI be to TMCs and OTAs?
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In the age of technological innovation that is driving consumer empowerment, what will travel distribution look like in 10 years’ time? A select group of travel industry leaders shared their takes and ideas in a panel debate hosted by Tnooz and the London School of Economics and Political Science (LSE). You can watch the full debate, held in London on the 30th November 2016, in the video below.
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The modern business traveller spends a considerable time on the move. Whether this is to maintain commercial relationships, attend internal meetings, or close new business deals, the demand for transportation is high.
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