The importance of offering personalised experiences to travellers is rising all the time. Increasing sophistication being shown by airlines in their approach demonstrates how crucial personalisation now is within the travel sector. TMCs and OTAs must ensure they are not left behind.
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Today's travellers are increasingly discerning when it comes to their accommodation. In a recent report released by the Apartment Service Worldwide, it was found that there are 7 key facilities that business travellers look for when choosing accommodation.
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Back in the autumn of 2012, IATA announced plans to standardise the airline industry’s retailing operations. Their solution was to develop a new, XML-based transmission standard: the 'New Distribution Capability (NDC) Standard'. Since then, the adoption of NDC Standard by airlines has been relatively slow. But, with a recent report showing 50% of airline members planning to implement NDC by 2020, now is the time for TMCs and GDS developers to prepare.
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Adding live chat to your website could create an effective new customer service channel while helping you capture more leads at the same time.
Increasing mobilisation and modern buying behaviour are driving the adoption of live chat throughout a wide range of industries. Travel is no different, with hotel chains, airlines, OTAs and disruptive start-ups all embracing the trend.
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No doubt the year ahead will provide plenty of surprises, but these are the topics we foresee on the travel horizon.
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